DON'T TELL THE WORLD YOU'RE HELPING KIDS. SHOW THEM.
If you’re lucky, when you make ads every so often you get to work with some truly inspirational people. A famous film director. A gifted composer. Or maybe even that surprisingly down to earth dude who plays Don Draper on Mad Men. In this case, it was Naje — a hugely impressive, talented and thoughtful kid from Minneapolis who tells her story of what Best Buy’s Teen Tech Center has meant to her in her own age-defying and beautifully poetic words. 
Not only did this film showcase Naje's abilities as a writer and a spoken word artist, it opened doors she never even knew existed, making the work Best Buy is doing that much more impressive. 
Director: A.V. Rockwell  
Editor: Shane P. Ford
The One Club: Emerging Writer Award