THE WORLD IS READY FOR BRANDS TO TELL LONGER STORIES
HP has a big IT services story to tell that cuts across multiple facets of security, hardware and service. So instead of cramming all of that into a single :30 second spot, they did the smart thing — they let us make a short film, based on a simple idea — If you blame IT when things go wrong, maybe you should blame IT when things go right.
Director: Christopher Riggert | Editor: Grant Surmi
The One Show: Bronze